As the Principal Product Designer at ServiceLink Auction, formerly known as Hudson & Marshall, I took on the formidable task of modernizing a decades-old real estate auction platform. My role was pivotal in transitioning the company from a disjointed, resource-draining experience to a sleek, user-centric platform. This not only improved user engagement but also significantly alleviated the burden on customer support. While my contributions spanned the entire platform's redesign, this portfolio entry focuses on the iOS app I led the development of, bringing real estate bidding to the convenience of mobile devices.